When there was a Tower Records in Sheman Oaks, the corpselike countenance of Andrew Eldritch appeared along with two other guys in shades, Jed The Fish and Program Director Andy Schuon, already planning his escape to MTV. While a young lad living in Denver, Andy won a contest by AM/PM to name a thirty-two ounce drink. It’s STILL called the Thirsty-Two-Ouncer. A droll wit and brilliant marketer. 1990.